1. Know your Merchant:
It's a good practice to be familiar with the name or reputation of any company you're dealing with. You can often find helpful information about online companies from Internet news sources, directories, and rating services. If you see the symbol Top Service next to a listing, it means that the merchant has provided "top rated" service to customers.
2. Protect your privacy:
Know what information the merchant is collecting about you, how it will be used, and if they share it with or sell it to others. You can do this by checking the web site to make sure there is a privacy policy posted, and that you're comfortable with the way your personal information is treated under that policy. Look for seals from privacy enforcement organizations like TRUSTe or BBBOnLine. Be cautious if you're asked to supply personal information not needed to make a purchase, such as your Social Security number or personal bank account information. We have recommended to merchants store that they post a similar policy on their sites.
3. Get the Details:
Check for expected delivery dates, shipping and handling fees, warranties, return policies, and other important information. Look for an email address to write to (or a phone number to call) if you have a question, a problem, or if you need help. We recommend to all shopping merchants that they post all of this pertinent information on their "Information" pages and that they stay in touch with customers using the email and order-tracking tools that we provide.
4. Use a Credit Card and Safeguard Your Password:
It's a good practice to pay with credit cards, because under federal law (and your credit card agreement) your liability for an unauthorized charge is limited. When using a credit card online, look for an unbroken key or padlock (a graphical icon usually located in the bottom corner of the web page), or for a policy that indicates use of strong security technology such as SSL. This indicates that your credit card data is transmitted securely. Keep your passwords safe, and don't share them with other people.
5. Keep Good Records:
Make sure to print or save electronically any records related to your online transactions. This will help you keep track of shipping dates, shipping and handling fees, and other details of your transactions. Most of the online stores allow for an automatic email confirmation to be sent whenever someone orders something. The system also allows for subsequent email updates, and always includes the URL for online order tracking. We recommend to all merchants that they use this tool. It's a great way to stay in touch and allow customers to update their records.
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